The Problem

Why is quitting tobacco and staying quit hard for so many people?
The answer is nicotine. Nicotine is the active ingredient in tobacco responsible for the initial pleasurable sensation. It’s highly addictive -- as addictive as heroin or cocaine.

The nicotine trap
Nicotine produces pleasant feelings that make the smoker smoke more. After a while, the body gets used to nicotine & the tobacco user’s normal functioning becomes dependent on having a particular amount of nicotine in the body.

Withdrawal
When smokers try to cut back or quit, the lack of nicotine leads to withdrawal symptoms. Withdrawal is both physical and mental. Physically, the body reacts to the absence of nicotine. Mentally, the smoker is faced with giving up a habit, which calls for a major change in behavior. Both must be addressed in order for the quitting process to work."


We collaborate with you to . . .
1. Identify various aspects of the tobacco habit
2. Guide you about ill effects of tobacco relevant to you
3. Identify various hurdles in quitting
4. Help you decide to quit
5. Prescribe & provide medication to tide over withdrawal
6. Support you during the quit attempt